STRATEGIC MEDIA OUTREACH

Generate media coverage that creates powerful publicity, builds thought leadership, and achieves sales and marketing goals.

Why our strategies work

With a focus on media relations, we do not miss an opportunity to proactively generate media coverage and position our clients as sources on the news of the day. Our strategies work because we have lived in the trenches, and know exactly what it takes to garner coverage that results in contagious success.

Our approach includes:

Deep dive into our target media outlet’s audience and editorial calendars to determine which publications are the right fit.
Analysis of reporter’s beats and recent coverage to ensure that we’re pitching the right contacts.
Engaging media outreach to develop opportunities.
News-jumping to position clients as sources on trending stories of the day.
Leverage assets like surveys, data, and book releases to generate media interest.
Coordinate one-on-one conversations with media contacts to establish long-term relationships.
Develop contributed content, like op-eds and bylines.
Issue recommendations to use media placements that achieve sales and marketing goals.

Our approach includes:

Deep dive into our target media outlet’s audience and editorial calendars to determine which publications are the right fit.
Analysis of reporter’s beats and recent coverage to ensure that we’re pitching the right contacts.
Engaging media outreach to develop opportunities.
News-jumping to position clients as sources on trending stories of the day.
Leverage assets like surveys, data, and book releases to generate media interest.
Coordinate one-on-one conversations with media contacts to establish long-term relationships.
Develop contributed content, like op-eds and bylines.
Issue recommendations to use media placements that achieve sales and marketing goals.

We are proud to help our clients create valuable relationships across global, national, local and trade media.