MEDIA TRAINING
MEDIA TRAINING
Feel confident and prepared to deliver your message and provide value to reporters.
Our proven training tactics
We help clients to overcome challenges with communicating their message to the media and tying their insights back to their core messaging. Through in-person or digital training, our team ensures that spokespeople are equipped with the tools necessary to effectively communicate with reporters and achieve publicity that makes an impact. Our goal is to help you inspire your audience to take action, whether that’s purchasing a product, supporting an initiative or spreading a message.
Our proven training tactics
We help clients to overcome challenges with communicating their message to the media and tying their insights back to their core messaging. Through in-person or digital training, our team ensures that spokespeople are equipped with the tools necessary to effectively communicate with reporters and achieve publicity that makes an impact. Our goal is to help you inspire your audience to take action, whether that’s purchasing a product, supporting an initiative or spreading a message.
Our training sessions include:
- Multiple Mock Interviews: Conducted with a professional camera, all interviews will be recorded for playback and critique.
- Communications Objective Development: Create an elevator pitch that clearly conveys a spokesperson’s message to the public.
- An Understanding of The Media: Teaching the way a spokesperson thinks vs. how a reporter thinks, and why it is so important to understand where the media is coming from.
- Discovering Your News Pegs: Review current topics that spokespeople are ready to speak to and find opportunities to incorporate their insights into the news of the day.
- Types of Interview Questions: Who controls the interview? Identifying standard questions that are asked in an interview, and why the power and control are in a spokesperson’s answer.
- One-Hour Follow-up Call: Review and critique messages and topics that were during a training session and answer any additional questions.
Our training sessions include:
- Multiple Mock Interviews: Conducted with a professional camera, all interviews will be recorded for playback and critique.
- Communications Objective Development: Create an elevator pitch that clearly conveys a spokesperson’s message to the public.
- An Understanding of The Media: Teaching the way a spokesperson thinks vs. how a reporter thinks, and why it is so important to understand where the media is coming from.
- Discovering Your News Pegs: Review current topics that spokespeople are ready to speak to and find opportunities to incorporate their insights into the news of the day.
- Types of Interview Questions: Who controls the interview? Identifying standard questions that are asked in an interview, and why the power and control are in a spokesperson’s answer.
- One-Hour Follow-up Call: Review and critique messages and topics that were during a training session and answer any additional questions.
Our mock interviews, individualized trainings, and follow ups have proven to be invaluable in preparing our client’s for media coverage and tours.