Securing local broadcast media placements is an effective tactic for raising your visibility and building thought leadership. But, doing so can be challenging. Unlike pitching print reporters, broadcast newsrooms and shows often respond less to email and are not as available to take your call. Reporters are in the field more, covering breaking news around …
Three Keys to Pitching Local Television and Radio Read More »
This year, the society acknowledged the accomplishments, creativity, and drive that today’s young communications practitioners show and recognized those who are changing the landscape of the industry. PRSA-NY established the Big Apple Awards in 1987 to celebrate excellence in public relations. Widely regarded as one of the industry’s most prestigious accolades, the Big Apple Awards …
When B2B companies ask whether to pursue national press or industry trade publications, we always ask the same thing: What’s your goal? Often, the answer is lead generation and establishing thought leadership in their industry. The problem? They’re focusing on the wrong media. Of course, it’s valuable to secure coverage in national print, online and …
Big news for Press Record Communications! We are thrilled to announce a new partnership with strategic media relations firm Nardi Media. We’re combining more than thirty years of experience to achieve a common goal: drive strategic media relations for our clients that cultivates awareness, builds thought leadership and achieves their sales and marketing goals. We’ll …
Generating media coverage is a difficult task in today’s fast-paced news environment. If you’re a media relations professional, you know how stressful it is to develop a pitch that has just the right subject line or call to action to grab a reporter’s attention. If you’ve never tried to generate media coverage, you likely don’t …
THREE ASSETS THAT CAN HELP YOU LAND MEDIA PLACEMENTS Read More »
